Yas Queen!

Product Design / Branding / Online Shop

Yas Queen! is an online shop I set up in 2018. Centring around feminist and drag culture, it aims to uplift and bring a smile to its customers. We sell tote bags, posters, greetings cards and stationery.

Products can be purchased online via the website or Etsy, and in shops. Etsy is the primary selling platform, accruing over 200 five star reviews and sales all over the globe. I have been contacted by several shops within Europe who are returning wholesale customers.

All products are designed by me and manufactured in the UK.

After being part of the 2019 InnovationRCA Creative Brand Accelerator programme I have expanded and incorporated the brand under my name to include further designs and take it into wholesale.

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#marchmeetthemaker Day 18: COLOUR! Yes to all colours please, although not a big fan of purple.  #greetingcards #supportlocalbusiness #supportsmallbusiness #cards #stationery #supportfemaleartists #christinehoopers
#marchmeetthemaker Day 15: Focus & Priorities 💛 I’m currently focusing on designing new products- I want to expand my prints & cards to include some of my collage designs! 🧡 However, the practical side of running a business, squeezin
#marchmeetthemaker Day 12: In Use! 😎 Here’s a photo of one of the Miss Vanjie bags in the wild (so exciting to see) being modelled by customer @soapsopi feeling her pink fantasy 💕. Personally rather jealous of this outfit, pink being my favou
​#marchmeetthemaker Day 11: Portrait 💚 Here’s a rare photo of me taken under duress. This is how I look most days - dungarees have become somewhat of a work uniform as I can shove a hot water bottle down my front and carry it around the studi
#marchmeetthemaker Day 10: Small Detail 🧐 Ooh I do so love a detail, sometimes too much (like maybe three hours to pick the right shade of yellow is too long). 😬 ✏️ I added this space inside all the drag race inspired notebooks so that you could w
‘Though she be but little she is FIERCE.’ #quotesoftheday Didn’t realise this is a quote from Shakespeare! (Helena in Midsummer Night’s Dream according to Google). This card was actually inspired by drag but same sentiments in
#loveyourself
...I prefer US to U.K. drag race. #scandalous How about you? . . . *disclaimer - I obvs love both but like escaping to American culture for an hour . . . . . #DragRace13 #olivialux #AllAboutDragRace #rupaul #rupaulsdragrace&nbsp
Need help! New bag idea - toot or boot...? . . . . . . . . #dragqueen #allaboutdragrace #worldofwonder #instadrag #rupaulcharles #gaystagram #queen #gay #pridemonth #rpdr #rupaulsdragraceuk #bimini #rpdruk #rupaulsdragrace #lgbt #glitter
Barfer1 aka Matthias werking his German joy here and bringing me life. Messaged to ask if I could share this and was told he can’t get the new series of US or UK Drag Race there. Please take a moment to think of poor Matthias consoling himsel
Did you watch Drag Race U.K. last night? Oh me oh my @bimini_bom_boulash knocked it out the park with her @katieprice AND that Amoeba outfit 🦠 💕 What did you think? Are you looking forward to US Drag Race? Poor Elliot last week with the reading!
Notebooks restocked! Lined paper, A5 for all your shady notings 😎

 

Some quotes from customer reviews…

 

“Great quality and creative design! Loving the typography and the color palette. One of the most beautiful prints that I own to this day.”

— Mélanie on 23 Apr, 2020

“Amazing item and the packaging it comes in is just unreal!”

— Charlotte on 16 Feb, 2020

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